Harare is the epicenter: Sandra
22 February 2018
SONGBIRD Sandra Ndebele reckons it’s hard for artistes to make a breakthrough without the backing and endorsement of stakeholders from the capital.
The 36-year-old says a lot of talent from other corners of the country has suffered stunted growth due to lack of recognition.
The Bulawayo bred diva bared it to H-Metro early this week during her visit to the capital where she had been booked for radio interviews.
Sandra is currently promoting her single – Lizwile – featuring South African artiste, Professor.
The mother of three believes there is a lot of talent that has gone to waste due to lack of recognition.
“I’m in Harare for a couple of interviews with Harare based radio stations and of course ZTV.
“I have released a single and video featuring Professor titled – Lizwile – on Valentine’s Day and I am pleased by the views on YouTube.
“However, I feel there is need to market it further and that’s why I came to Harare because that’s where everything happens,” she said.
Sandra, who recently announced she was done with baby-making, bemoaned lack of sponsorship towards female artistes.
“I will be happy when female artistes are given a lot of publicity like our male counterparts.
“It appears you cover us when we are caught of side but when we do something better, you don’t give the same prominence.
“At the moment, there are several artistes from Bulawayo and other small towns who are touring the world but they don’t get the same publicity because they are not in Harare.
“Back home in Bulawayo, there are talented artistes who have since left for South Africa where they are doing well yet they remain nonentities at home.”
Sandra, who is also a regular performer at national events, also welcome the new political dispensation ushered by President Mnangagwa.
“To be honest, the President has ushered in a new era and we are looking forward to the good old days.
“I was shocked when we received a call from some people who owed us some money five or so years back who wanted to give us money.
“I hope the exploitation of artistes will end and I am just praying for the good old days to come so that we enjoy the fruits of our sweat.”
PORTRAYAL ON FEMALES
She also urged female artistes to remain focused and strong despite being portrayed as ladies of loose morals.
“It’s sad that we are still being portrayed as women of loose morals but in my case I don’t care anymore.
“I have heard a lot of rumours before but in my case, I work with whoever that I think is capable.
“However, I’m very particular when dealing with people I suspect might exploit me.
“I’m in a group of female artistes where we share our experiences and exchange notes so that we don’t fall prey to bogus promoters or crooks who might end up exploiting us,” she said.
Besides music, Sandra is also an entrepreneur with interests in fashion.
Prior to her venturing in fashion, she used to run an eatery but she decided to diversify.
“I’m no longer running that restaurant because it’s too demanding; I have just decided to venture in in fashion and I have opened my shop.
“I’m selling more of ladies’ stuff like handbags but I have moved to a new shop of my own.
“Currently, I’m selling my stuff online and hopefully I will announce the physical address of my shop once the renovations have been completed.
“I hope they will be done in two weeks’ time and I will invite the media for a possible tour,” she added.