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Harare tops Chibuku drinking

By Charles Mushinga / Published on Thursday, 10 May 2018 16:25 PM / No Comments / 1791 views

10 May 2018

 

Harare is the leading province in the consumption of Sorghum beer, popularly known as Chibuku or Masese.

Statistics released by the country’s biggest brewer Delta Corporation show that 34 percent of the opaque beer is gobbled by Harare Province with Midlands Province a distant second at 17 percent.

According to Delta’s results for the year ended 31 March 2018, Harare based imbibers consumed 1.1 million litres of sorghum beer, the highest in the country.

Mashonaland West and Masvingo follow at third and fourth with 12 percent of the consumption each.

The provinces with the least consumption levels for Chibuku are Mashonaland East (1percent), Matabeleland North and Mashonaland Central (both 2 percent).

Manicaland (11 percent), Bulawayo (8 percent) and Matabeleland South (3 percent) complete the list but it is Harare that houses the most Chibuku drinkers.

Harareans also consumed the bulk of the lager beers accounting for 46% of 1.5 million litres of clear beer consumed in the country.

Manicaland came second after drinking 11% of lager beer consumed in the country.

Delta CEO Pearson Gowero presented the stats at Mandel Training Centre yesterday.

Harare also led on the consumption of sparkling beverages like coke and other fizzy drinks with over 45 percent of the national contribution consumed in the same period.

Midlands were again second to Harare in this category with Mat South, Mat North, Mash Central and Mash East all sharing eight percent of the contribution.

Mat North, Mash Esast, Mat South and Mash Central also anchor the lagers consumption list sharing 6 percent of the contribution amongst themselves.

Delta have realized millions of dollars in the specified period.

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