KVG, PHATHISANI NOW SUPER BRAND
27 June 2016
ON Saturday Star FMâ€™s 326 Express duo of Kudzai Violet Gwara and Phathisani Sibanda hosted a roadshow for Proton Bakeries in Chitungwiza and the turnout was remarkable, competing with political and church gatherings.
Such a huge turnout was witnessed in Marondera during a similar road show last month, underlining the rising profile of the 326 Express duo.
While a number of presenters came to Star FM with experience from other radio stations, KVG and Phathisani were identified during auditions carried out at Alex Sports Club where hundreds of people turned out in search of jobs at the countryâ€™s first commercial radio station.
KVG and Phathisani went through the rigorous process and were still standing when the final list was compiled. At that time they were nonentities and their radio experience now is as old as Star FM itself â€“four years only!
In the beginning, KVG and Phathisani were being thrown around shifts, including the infamous â€œgraveyard shiftsâ€ where you are not even sure there are still people listening to radio.
Even putting them together for the then Drive Time slot was deemed a huge gamble as critics seemed to believe that Tich Matazâ€™s way of presenting the show ought to be a template for anyone else stepping into the veteran presenterâ€™s shoes when he left Star FM.
However, KVG and Phathisani chose to present the show their own natural way and have since attained success levels that some presenters with decades of experience have never reached.
As a result, the 326 Express has become a super brand show where advertisers are scrambling for airtime Monday to Friday.
The commercials are actually too many for the 326 Express listenersâ€™ liking because they are eating into the time KVG and Phathisani have to entertain them through interviews, no holds barred discussions on social issues and a bit of music.
Such is their popularity that KVG and Phathisani took 326 Express to the UK a fortnight ago and carried out live broadcasts, which were historic as far as Zimbabwean radio broadcasting is concerned.