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By H-Metro Reporter / Published on Friday, 15 Sep 2017 16:34 PM / No Comments / 5066 views

15 September 2017

TOP Zimbabwean female Radio presenter, Samantha Mussa popularly known as Misred, has been invited to speak at the Business of Entertainment Conference in Zambia next month.

The event in Lusaka is on October 5 and 6.

Misred is a co-host on The Ignition, the daily breakfast show on ZiFM Stereo, Zimbabwe’s first privately-owned commercial radio station. She is also a presenter on the ZTV musical programme, Coke on the Beat.

The Business of Entertainment Conference is an event created and organized to bring together an extraordinary community of Africa’s great minds and achievers in the entertainment industry, in order to cultivate the vast opportunity that is entertainment in Africa.

Misred will be part of a panel that includes an array of leading voices in the entertainment field including senior vice president, Trace TV Southern Africa Leonardo Manne and CEO of Econet Media, Joseph Hunda.

She will take part in a panel discussion titled Social Media for Influence: Some of Southern Africa’s influences share their experiences on building influence and commercialising it.

“I am very excited about the opportunity to share my experiences with industry colleagues on how we can harness the power of Show Business to improve the lives of our citizens.

“Entertainment is a billion dollar industry which employs a lot of people worldwide and the same business has been responsible for creating a lot of wealthy people, its high time Africa partook of the piece of the same cake,” she said.

Misred said she is also looking forward to learning from the continent’s entertainment thought leaders who are going to be part of the two-day conference.

Programme director of the event, Mudzithe Phiri said Misred had a unique story that would inspire people.

“She inspires. Her story is one that opens the mind to more possibilities and Africa can learn a lot from her work.

“We want to change the game and who better to hear from than a true game changer whose story is connected to the objectives of this meeting.”

In an interview with H-Metro, Misred said she is passionate about the digital space.

“To be very honest, I have done quite a few panels on social media over the last year, I just did it because I’m passionate about the digital space and I articulate that emphatically, so it was bound to happen that people outside Zimbabwe would come across my name online.

“Interestingly enough when we speak digital, According to my analytics, 45 percent of my followership is outside of Zimbabwe and five percent of that is in Zambia.”

Asked what this invitation means, Misred said:

“It really just says the world is getting smaller but at the same time even if we are from smaller countries we have a role to play in the African Entertainment discourse.”

She is however, a bit nervous.

“I am very nervous because there will be big names on the panels but my presentation is really going to share how innovative we are in Zimbabwe regardless of challenges faced within our industry. I have done quite a few conferences locally, the most notable is the Digital Future Conference where I spoke on commercialisation of social media and plenty others I have done with youth interfaces.”

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