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Zimpapers commits to cancer fight

By Arron Nyamayaro / Published on Thursday, 24 Nov 2016 16:52 PM / No Comments / 819 views

24 November 2016

Beatrice Tonhodzayi and Elias Masendu

Zimpapers has strengthened its relationship with Island Hospice and Health Care to advance the fight against cancer as part of its corporate social responsibility.

Speaking at a handover ceremony of cash raised through Zimpapers cancer initiatives in the capital yesterday, Island Hospice and Health Care Financial Controller Elias Masendu said Zimpapers has shown Island support through Island Insights weekly radio program, weekly newspaper column space, participating in their Takkie Day Campaign and the CSR Cancer Campaign which yielded the Power walk and pro-bono advertising.

Beatrice Tonhodzayi and Island Hospice communications officer Yatina Katunga

“Island has since 1979 been providing quality palliative care services to Zimbabweans, from all walks of life. This includes bereavement support services for families of deceased patients and for the general community suffering loss due to any cause, including trauma.

“Palliative care commences at diagnosis and continues until end of life. It is an approach that improves the quality of life for patients and their families through early identification, impeccable assessment and treatment of physical, spiritual and psycho social pain.

“Zimpapers continues to demonstrate the functionality of private public partnerships through these acts of corporate social responsibility and we thank them for this donation which will go a long way in improving the quality of life for our patients and enable us to support anyone who is bereaved,” said Masendu.

The Group’s public relations and Corporate Affairs manager Beatrice Tonhodzayi said the media should step up efforts in disseminating information around non-communicable diseases as the world has been recording increases among them.

“Diseases like cancer affect everyone and journalists are not immune and corporates should do more in assisting organizations like Island Hospice and health care in fighting cancer,” said Tonhodzayi.

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